A scalable system made for Home Service Contractors to expand their business, seamlessly

Having a consistent steady pipeline of opportunities is one thing. But how can you handle the increased volume while still having time to find and train good crews, more salespeople, and manage the business overall?

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The 4 usual growth problems home service business owners face:

NOT ENOUGH TIME TO FIND AND TRAIN RELIABLE CREWS

Low quality leads

CHAOTIC CYCLE OF RANDOM PROJECTS

Not getting enough leads

ABOUT US

“Through the roof”, an expression that means something going beyond expected limitations.

Our purpose is to go beyond the expectations and limitations of our clients, by providing them with a system that helps them not just generate more revenue than expected, but build and expand a business that will surpass their dreams.

We are here to serve as experts in marketing, sales, and business growth for home service businesses. We are a niched company, not generalists. We focus on home service business growth. All day, every day. With experience of a multidute of home service companies over the last 10 years such as in Bathroom/Kitchen remodeling, Roofing, Closets, Paintin

We empower contractors to retake control of their business growth and get out of the chaotic cycle through effective advertising, measurement of data, and connecting the usual disconnect between marketing and sales.
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Learn more about our services

Advertising on Facebook & Instagram

Eye-catching ads that are tailored to audiences in Facebook and Instagram, leveraging compelling visuals, persuasive copy, and effective CTAs to drive conversions from Homeowners.

Email & SMS Marketing

Make every contact feel like they are getting individual attention with SMS and email campaigns. Use impactful sequences that ensure leads are nurtured and kept warm.

Full-Funnel Creation & Automations

We strategically design each step of the funnel to optimize customer engagement, build trust, and drive conversions, ensuring that your business maximizes its revenue potential.

Database Reactivation

Use tested and proven campaigns to revive inactive or pending leads in your database. You'd be suprised how many 'dead' leads just need a little nudge!

What makes THROUGH THE ROOF unique

We aren't going to try to impress you by integrating 100 different programs into your system (which also increases the chance of having integration issues).

We use simple quick and effective flows that work with your system.
1. We keep it simple
What the hell is NLP? In short, it's a field in social psychology that shows how to frame messages in a way to better persuade your audience to take a desired action. For example, would your market be more motivated by achieving a positive outcome, or avoiding a negative one?
2. NLP (Neuro-Linguistic Programming)
In addition to providing our services, we also provide exclusive access to assets with contain massively useful material to assist in your sales process and learning curve of dealing with an increased volume of opportunites, in order to help you where we don’t directly offer a DFY service.
3. Exclusive Learning Content
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With you every step of the process

1

Strategize
2

Audit
3

Implementation
4

Review & Launch

Our Subject Matter Experts

Sam Goldenberg
Marketing strategist

Sam has been managing campaigns for home service companies for the past 5 years, utilizing Neuro-Linguistic Programming to differentiate his campaigns from the competition, while lowering costs. Starting out as a generalist, through success in the field he has niced down to home service business marketing.

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Stephen Jurgella
business system Optimizer

Stephen Jurgella is a small business growth professional with over 12 years of experience at his Houston-based firm, Fountain Forward. To date, Stephen and his team have generated nearly $5 billion in new revenue for companies across North America.

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Frequently Asked Question

This depends on several factors such as ad spend and your closing rates. However, for most of our
clients we’d get 5-7 on the lower end, and 25-30 on the higher end. 

We go on a flat monthly retainer using a 3-tier pricing model. The price itself (that was your next question, wasn’t it?) depends on the exact services required for the goals you want. We like to accomodate our clients as much as possible, as we value long-term relationships more than short-term gains. And, even if you increase your ad spend and start getting even more customers, our fee remain the same.

Just one, you. The leads come exclusively to you. We also work exclusively with 1 company per area, meaning that we won’t work with your competitors. The leads come expecting to be handled by YOUR company, not by any home service company. We want to take you away from requiring 3rd-party vendors, and to generate your own opportunities to get projects. This way you get contacts that are right off the bat more interested in your services, and get rid of markup fees that vendors usually take per lead. The ads are in your name, the automations are on your behalf, and nothing says otherwise. It is all to portray you as the established player in the market.

We’d love to say it’s due to our passion for home improvement, but while we do take an interest, the truth is that this niche is the one that over time we have found the most success in. Having worked in multiple niches throughout our marketing career, we’ve eventually honed in on Home Service. We generate the best results with them, and are able to build the best long-term relationships with our contractor clients (especially the no BS attitude). Plus, we noticed there were alot of home service agencies out there that were… how should we say this… poopy. And Thus, Through The Roof was born, taking you from the foundation all the way through the roof!

We empower home service business owners to retake control of their business growth and get out of the chaotic cycle through effective advertising, measurement of data, and connecting the usual disconnect between marketing and sales.

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Please Fill Out The Below To Schedule A Call

Strategize

✅ Discuss your business’s current situation

✅ Figure out short, mid, and long term goals

✅ Customize our system to fit you, your capacities, and trajectory

✅ Create an omni-present approach to expand your market share while reducing wasted time, marketing spend, and frustration.

Audit

✅ Review your website and social media pages to optimize for better engagement & leads

✅ Analyze your advertising accounts to reduce wasted ad spend.

✅ Review your sales processes to help increase close rates

✅ Analyze your data over time to match with results, and see where we can improve data utilization

Implementation

✅ We make all the adjustments based on our audit and your goals.

✅ Ensure you have a solid sales funnel that includes lead generation and nurturing assets and copywriting.

✅ Include automations to send you confirmations, reminders, and notifications so you don’t need to worry about remembering how to manage each lead.

Review & Launch

✅ One final review to ensure no small details were missed

✅ Launch 🚀

You’ll start getting opportunities into your pipeline in a seamless way that allows you to save time and effort, so you can focus on what’s important; Your clients and growing your business.

NOY GOLDENBERG

Noy has been running campaigns for home improvement companies for the past 5 years, and has continually become more niched down until he has found his home (and the most success) in Roofing. He’s worked with businesses both in the US and Canada, sizing from 1-crew to 500-employee companies. With an analytical background, he lets the numbers guide him to find success, not “what feels right”. Learning social psychology has helped for him to create tailored copywriting that even gives ChatGPT a run for its money. This combination of an objective background with a subjective interest allows him to connect to customers on the front end while naturally using metrics to guide his next step on the back end.

STEPHEN JURGELLA

Stephen Jurgella is a small business growth professional with over 12 years of experience at his Houston-based firm, Fountain Forward. To date, Stephen and his team have generated nearly $5 billion in new revenue for companies across North America. Jurgella is currently CEO at Fountain Forward, as well as Co-Founder of Boat Count Investments, a commercial real estate company, and Co-Founder of Accounting Labs. Outside of normal business hours, Jurgella is an angel investor and advisor with numerous companies in the sports, gaming, healthcare, and hospitality industries. Of personal interest, Jurgella is the Founder of the #SameHere C-Suite Alliance, part of the Global Mental Health Movement.

Strategize

✅ Discuss your Roofing business’s current situation

✅ Figure out short, mid, and long term goals

✅ Customize our system to fit you, your capacities, and trajectory

✅ Create an omni-present approach to expand your market share while reducing wasted time, marketing spend, and frustration.